How to Create Wedding Invitations That Are Classic But Not Too Formal

Posted by in Ask Imbue You, Create the Look, Design Secrets

sand dollar beach wedding invitation

If I had a nickel for every time one of our handmade wedding stationery clients told me “I don’t want my invitations to be too formal”, I could close the stationery studio and open a bank.

Ok even though, that’s not technically right (I would need a lot more nickels!), it is true that couples are asking for less formal, more casual and intimate wedding stationery.

But how do you get there?

Keep reading and I’ll show you 3 ways to look at your invitations to reduce the formality. And then I’ll show you how to put it all together for your unique stationery look.

Rustic Leaf Fall Wedding Invitation

Invitation Design

There’s just something uber formal about an engraved all text wedding invitation with gold edging.

Some design elements will be more formal that others. For instance metallic cardstock, especially gold or silver seem more formal than matte. And ivory comes off as more formal (or vintage) than white.

But some formal design elements like swashes can be made less formal by simply adding color or tilting them for a more modern take.

vintage map wedding invitation

Invitation Text

Your wording is a great indication of the formality of your wedding. I wrote about that earlier when explaining formal wedding invitation wording.

So one great way to reduce the formal is to choose alternative wedding invitation wording, add a quote and/or not have your dates spelled out.

Indian lotus floral wedding invitation

Invitations Fonts

Scripts are more formal than all caps serifs which are more formal than regular serifs which are more formal than san serifs. Plus within these categories some fonts will just look more casual than others.

And with that you can have all kinds of fun mixing and matching to find the right look for you.

Putting It All Together

So am I saying that you can’t have any of the elements that make an invitation look formal?

Not at all!

In fact mixing and matching formal with casual touches is what will give you a classic look to your invitations. Plus, it will show your own personality.

So if you want gold metallic invitations, you may want to pair it with less formal fonts and alternative wording. If you want a formal script you can pair it with a less formal font on matte cardstock.

On your wedding invitations are you going for casual, classic or formal?

{All photos and text by Imbue You, the home of romantic wedding stationery}

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Beach Wedding Stationery: Starfish Tab Booklet Invitation Set

Posted by in Our Designs

Starfish Wave invitation stationery

When I think about what helps to show a personal unique wedding style, the words “surprise” and “delight” come to mind.

So I’m thrilled to share this new invitation set with you, mostly because the invitation with its tabbed booklet to hold lots of information for destination weddings is so different.

Visit our stationery site or our Etsy shop for ordering details on the full stationery setsave the dates or invitation set. See the set in detail below:

beach starfish save the date

starfish bookmark save the date

Save the Date Postcard or Bookmark

The save the date sets the stage for the rest of the stationery design. And there are 2 ways to coordinate your save the dates with this set.

We packed a lot of design and information in a small size with this double-sided postcard with rounded corners. Plus, it mails affordably with a postcard stamp.

Or a unique bookmark save the date does double duty as a reminder and a keepsake. It comes with coordinating ribbon already attached and an envelope.


starfish booklet invitatio

Imbue You Starfish step invite info

Imbue You Starfish step invite RSVP

Wedding Invitation Tab Booklet with Perforated RSVP Card

This unique beach wedding invitation contains all your events, accommodation and RSVP information in one tabbed booklet, held together with ribbon. And when your guests are ready to respond, the RSVP removes easily with a perforation.

All colors, text, envelope and even paperstock, can be changed to match your wedding style.

starfish beach wave address wrap labels

Return Address Wrap Labels

Stylishly dressed envelopes include your return address with labels that wrap your envelopes in coordinating design. Color envelopes are included, and we can even print your guest names and addresses on your outer envelope label.


starfish thank you card

Personalized Thank You Note Card

And when the last guest has gone home, you can thank them with personalized note cards that bring your wedding style alive again.

Want to learn more? Visit our stationery site or our Etsy shop for ordering details on the full stationery setsave the dates or invitation set.

{ All designs and photos by Imbue You, the home of romantic wedding stationery }

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Wedding Reception Thank You Card Wording

Posted by in Our Designs, Wording and Etiquette

reception thank you cards

Whether your guests have traveled near or far, it’s nice to thank them for coming to your wedding.

Often the couples we work with will include a thank you message in their wedding program.

More and more couples are now turning to dedicated thank you cards to include in welcome bags for out of town guests, or on the tables during the reception dinner.

But what to say?

I’ve put together some thank you card wording to inspire you. These designs are also now available from our Etsy wedding stationery shop.

Imbue You Mexican Tile thank you

Imbue You Lattice thank you

Imbue You Starfish thank you

Imbue You Rustic Leaf thank you

beach wedding thank you card

Are you doing thank you cards for your wedding? Want any of these designs for your wedding? See them here.

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